Privacy Policy

It is very important to us to ensure protection of your personal data as regards the collection, processing and use of such data when you visit our homepage.
We would like to take this opportunity below to inform you of the fact that we will ask you for personal data and store and process such data electronically, along with how this will be done as well.

Personal data

Personal data is information that identifies you. This includes information, such as your name, address, telephone number or email address, but also data such as your place of residence, IP address or bank details. You do not need to disclose personal data in order to use our website. In certain cases we may, however, require your name, address and other details in order to supply the desired goods or perform the desired services.
This shall apply in particular for sending information materials or for responding to individual queries. We shall make suitable reference in cases where personal data needs to be disclosed. Furthermore, we shall only store and process data that you have voluntarily or automatically disclosed.

Processing of your IP address by the web server

Services on the Internet can only be used from a technical perspective if your IP address is disclosed. This is processed by the web servers delivering the websites in question. Your IP address is stored together with other, non-identifiable information in technical protocol files, known as log files. We shall only use these files in order to be able to analyse the reason and impact in situations where a fault arises. The log files are deleted on a weekly basis. Non-identifiable information includes i.a. the following:

  • the names and size (Bytes) of the web pages you have visited
  • the name of the browser you are using
  • the name and version of your operating system
  • the device type of your computer (or mobile telephone or tablet)
  • date and time of access
  • any search engines used via which you have reached our website
  • the names and size (Bytes) of any downloaded files
  • user agent (Browser)

Apart from this processing by the web server, we shall only use or store your IP address in anonymous form (for more information on this see Google Analytics section).

Intended purpose of personal data

We use the personal data provided by you to respond to your inquiries, process your orders, deliver goods ordered by you, send you our newsletter, or provide you with access to certain information or offers.

Newsletter

With respect to our newsletter, we need your e-mail address to send you the newsletter. We welcome any additional data, such as your first and last name, because then we will be able to personally address you, but the only information required is your e-mail address.
The information you provide in the context of subscribing to the newsletter will only be used to send you the newsletter. You may unsubscribe from our newsletter with future effect at any time free of charge.

The information you enter in our registration form is transmitted to us in encrypted form, which means it is protected against access by third parties.
The newsletter, which is sent by e-mail, contains references in graphics that are loaded by our servers when the newsletter is opened from your e-mail programme. Based on this loading activity we can see whether and when you opened the newsletter. Clicking on the “continue…” link in the newsletter will open the respective article in your browser. We also process information on the opening of newsletter articles in the browser.

We use this usage data to evaluate the readers’ interest in the individual articles. If you want to ensure that we cannot specifically allocate usage data to you, you should not provide a name (or provide an alias) when you subscribe to the newsletter and use an e-mail address without any information that identifies you. We do not create a profile or, in particular, combine the information with additional personal or usage data, though.

We store and process your personal data until you unsubscribe from the newsletter. When you unsubscribe from the newsletter, your personal data (in particular the personal data you provided when you subscribed to it) will be deleted. We will permanently store usage data regarding the newsletter in anonymous form.

Specific use

We shall only collect, process and use your personal data disclosed online for the purposes as notified to you. Your personal data shall not be disclosed to third parties without your prior consent as required.
The collection of personal data and the transmission of such data to state institutions and authorities that are entitled to receive such information shall only be carried out within the scope of the relevant laws and/or if we are obliged to collect and transmit such data due to a judicial ruling. Our employees and the service providers commissioned by us are obligated by us to ensure confidentiality by us and must comply with the provisions of the Federal Data Protection Act (Bundesdatenschutzgesetz).

Your rights

You may request information on the data stored about you by us at any time. Furthermore, you may revoke your consent regarding the collection and storage of your personal data by us with future effect at any time. Feel free to contact our data protection commissioner with any additional questions you may have regarding the privacy notice and the processing of your personal data. If you believe that our processing of your data is unlawful or otherwise violates legal regulations regarding data protection, you may file a complaint with a data protection regulatory authority.

Encrypted and/or unencrypted transmission

All data entered by you on this website is transmitted to us in an encrypted manner, meaning therefore that it is protected from being viewed by third parties.
Furthermore, all of our web pages are SSL-encrypted, meaning therefore that it is highly unlikely that the content you read can also be read by third parties. We use state-of-the-art encryption methods for this process.
Nevertheless, please refrain from sending us personal (or non-personal) medical data, for example, or other sensitive information via our website.

Google Analytics

We use Google Analytics, a web analysis service by Google Inc. (“Google”), for analysing the site visits. Google Analytics use cookies for this purpose (for more information see the “Cookies” section below). The information generated by the cookie regarding your use of our website is usually transferred to a Google server in the USA where it is stored. Your IP address shall be anonymised prior to storage. This anonymisation is carried out by Google in a Member State of the European Union or a Signatory State to the Agreement on the European Economic Area. The full IP address will only be transferred to a Google server in the USA and shortened there in exceptional cases. Google Analytics has been extended on our website to include the code “anonymizeIp”.
When data is processed in accordance with § 11 of the Federal Data Protection Act, Google will use this information to evaluate your use of the website in order to compile reports on website activity and provide other services related to website and Internet use for us. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data by Google. You can prevent the installation of cookies through the corresponding setting in your browser. However, we wish to point out that in this particular case that you cannot, where applicable, use all of the website’s functions in full. You can also prevent the release of data generated by the cookies about your use of the website (including your IP address) to Google as well as the processing of this data by Google, by downloading and installing the browser plug-in available here from Google.
You can prevent Google Analytics collecting information if you click on the following link. An opt-out cookie is installed that prevents the future collection of your information when you visit this website: Disable Google Analytics.
Further information on the Google Analytics Terms of Service can be found at https://www.google.com/analytics/terms/us.html, and information on Google’s Privacy Policy can be found at https://www.google.com/intl/en/policies/.

Cookies

When you visit our website, information may be stored on your computer in the form of a cookie. Cookies are small text files sent from a web server to your browser and stored on your computer’s hard drive. No personal data regarding the user is stored, only an extra pseudonym that has been generated for you. This information is used, for example, to automatically recognise you upon your next visit to our website and facilitate navigation for you.
You can of course also view our website without cookies. If you do not wish us to recognise your computer, you can prevent cookies from being saved on your hard drive by choosing “do not accept cookies” in your browser preferences. You should consult the instructions of your browser’s developer to find out how this works in individual cases.
If you do not accept cookies, this may lead to the offers on our website having functional limitations. You can enable or disable the use of cookies at any time. Please note that any cookies already stored will not be automatically deleted when disabling the use of cookies. You can do this manually in the privacy settings of your browser. Please consult the instructions of your browser’s developer as well.

Children and young persons under 18

Persons under the age of 18 should not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young persons, nor do we collect such data and disclose it to third parties.

Security

We have taken a number of technical and organisational security measures to protect your personal data from being lost, destroyed, manipulated or accessed in an unauthorised manner. All employees and third parties involved in data processing undertake to observe the Federal Data Protection Act and handle personal data in a confidential manner.
The technical security measures are continually revised according to technical advances.

Transmission of personal data abroad

With the exception of the aforementioned transmission to Google as part of using Google Analytics, we do not transfer any personal data abroad. All of the servers that we operate and use are located in Germany.

Change to data privacy provisions

We reserve the right to amend the security and data privacy measures in place at any time, particularly if this becomes necessary due to technical developments. We shall also make suitable changes to this information regarding data privacy in such cases too. Please ensure therefore that you observe the most recent version of this Privacy Policy.

Right of information and right of objection, queries, suggestions and complaints

You can request details regarding your personal information that we have stored at any time. Furthermore, you may also revoke your consent for us to collect and store your personal data in future, and may do so at any time. If you have any further queries as to the information regarding data privacy and the processing of your personal data, please feel free to get in touch with our Data Protection Officer.

Data Protection Officer

Our external operational Data Protection Officer ensures a professional data privacy approach. We are advised by Mauß Datenschutz.
If you have any queries regarding data privacy, please feel free to get in touch using one of the following options:

Telephone: +49 40 / 999 99 52-0
Email: info@datenschutz.herose.com